“How do I …”) and answer from your business’s perspective (e.g., “You should …” or “We provide …”). Write your questions from your customer’s perspective (e.g. While you should demonstrate authority through the depth of your answers, be sure you’re not losing your audience by giving them more than they need. Even if the question is about a potential shortcoming in your product or business, put on your PR hat and put a positive spin on your answer. If you don’t have emails or customer support tickets to reference, check out competitors’ FAQs, product reviews for your items or items in your niche, and forums like R e ddit or Quora to see what types of new questions people are asking. Shoppers can also type their question into a search bar and receive an answer, rather than scrolling through the page. Pepper has each of its FAQ categories listed out so users can find the answers they need. If you end up with a long list of questions, group your questions under categories like “Shipping” or “Sizing & Fit” to make it easier for visitors to navigate.
#Best tools to create web pages how to
When deciding how to choose the questions you’ll include in your FAQ section, focus on relevancy, utility, and opportunities to turn that question into a path to further engagement or conversion.
But you should also anticipate objections that you can turn into questions, especially if the answer will put your customer’s mind at ease.Ĭonsider how to strategically raise the right questions to educate customers about your products and create demand. Your inbox and customer support tickets will likely be the first places to look. It takes all of two minutes to clear up any questions. You only need to click on the question you have, then an answer will appear in a dropdown box. People can scroll and find common questions or click a button at the top of the page that corresponds with their issue. Research shows that customers prefer knowledge bases over all other self-service channels. That last point is especially important as an FAQ page presents a unique opportunity to directly address concerns and remove obstacles on the path to purchase.Ĭereal brand Magic Spoon makes it easy for shoppers to find information about shipping, orders, product, or subscription on its FAQ page. Your product/service/business raises questions and concerns that are best handled in a straightforward manner.You have or plan to create content/landing pages that you can link to and continue the journey from question to conversion.Customers email you with the same questions on an ongoing basis, so it’s better to address them publicly and prominently.Do you need an FAQ page?Īn FAQ page can be a distraction or an asset, depending on how you execute it.īut to ensure that it’s the latter, here are some indications that it’s time to incorporate an FAQ page as part of your website: In short, an FAQ page reduces the overall anxiety of purchasing online-and that goes a long way in getting on-the-fence customers to buy from you. When used right, your FAQ page can benefit customers at different parts of the purchasing journey-whether they’re in the consideration phase looking to understand how you source your product or an existing customer troubleshooting a problem. An FAQ section is the go-to destination for finding answers to specific questions about your product or business operation, and is essential for building trust with shoppers.Ī great FAQ page can also act as the first point of contact for customers looking for answers before they reach out to you directly with their questions.Īt Shopify, for example, we have an FAQ page that answers many questions that those initially considering website platforms can use to help them learn more about our tools.
Considering 69% of consumers first try to resolve their issues independently before reaching out to support, FAQ pages have become essential for online businesses.Īn FAQ page is different from your About Us page, where you tell the broader story behind your brand.
#Best tools to create web pages trial
In the meantime, start building your store with a free 14-day trial of Shopify.Īn FAQ page, also known as the frequently asked questions section, is a web page in your online store where you address common concerns, questions, and objections customers have. You’ll start receiving free tips and resources soon.
0 kommentar(er)
